From one central PIM system, Martens kunststoffen now validates and publishes to both the DIY and installation industry, to the GDSN and 2BA data pools.
Martens is a family business with a rich history since 1881, and a leader in several sectors: they are active in plastic, concrete, and ceramic building materials. Innovation, sustainability, and customer focus are values that are central to Martens. Their main customers are the infrastructure sector, but also the (DIY) retail and construction installation companies are a large target group for Martens.
Have a look at how they did it. Fill in your contact details and read the Martens use case.