To meet the increasing demand for relevant product data, organizations need product data from several departments. In most situations, product data is manually stored in separate databases or files. We often see there is no coordination and/or an optimized process regarding processing data. This eventually leads to a low quality of data and a high time to market.
When product data is stored separately via Excel files or databases, data will be fragmented and spread across the entire organization. When this happens, it is almost impossible to check if your data is complete and has the expected quality.
Moreover, when there is no alignment between departments and there is no ‘workflow,’ the time to market for your products will be unnecessarily delayed. It is time-consuming to find the right product data in all available systems and files and then check if this data is the desired quality.
How to improve your data quality and time-to-market
Without a central database, you will have no real insight in your data: Is all your data complete? Does all data meet the product-specific requirements? Is information stored via the right standard?
Data quality and the time-to-market of your products can be improved by using a single source of truth, such as Product Management Information (PIM) systems. A PIM system is a central point within the organization where all product information is stored, enriched and published. The PIM system interfaces product data with other relevant systems in the organization.
When using a PIM system, you are guaranteed that product data is up-to-date and reliable. You will have one portal where you can check if all data is complete, and get notified when data is missing or incorrect.
Moreover, in a PIM, workflows can be set up to manage product data by multiple PIM-users across different departments. A workflow helps in cooperating throughout the organization and in the end, ensures you that a product is launched without missing any information. By automating your product management process, every department processes data in the right format in one central location. Using workflow, data can be collected, enriched and published.
A PIM system is integrated into all other systems of an organization. Because a PIM operates as a single source of truth, all other channels such as the website, ERP and POS channel, will have access to the right data.
How do you ensure your data quality is of a high standard?
Low data quality is caused when data is being processed manually, and there is no alignment between departments. To prevent low data quality, you need to abandon your manual process and start working towards a centralized solution. Want to know more about how you can improve your data quality? Our ebook tells you everything you need to know.